WordPress launches Telex, an AI tool to build Gutenberg blocks from prompts.
The tool is experimental, live now at telex.automattic.ai. You type what block you want, Telex returns a .zip plugin for WordPress or the WordPress Playground — no hosting needed.
CEO Matt Mullenweg revealed Telex at WordCamp US 2025 in Portland. He showed a demo where a marketer’s animation was built using Telex. Still early days: testers report bugs and failed projects. 
The launch follows WordPress forming an AI team earlier this year to align AI tools with its open-source mission. Mullenweg called Telex a “V0 or Lovable, but specifically for WordPress,” nodding to vibe coding apps that use AI prompts for software creation.
Mullenweg on AI’s future in WordPress:
“When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been
taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it,”
He also acknowledged AI’s risks but remains optimistic:
“At the core of it, there is a seed of something, which is so enabling,”
“It is an incredibly exciting time to be building for WordPress.”
Aside from Telex, Mullenweg demoed a quick AI help assistant built in just a couple of hours during Contributor Day. He also praised Perplexity’s Comet browser for WordPress interaction.
The CEO briefly updated on ongoing legal conflict with WP Engine over trademark and profit concerns:
“The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts,”
“If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.”
Expect Telex and other WordPress AI tools to improve as the company pushes AI integration forward.
