Guess just dropped the first AI-generated model in Vogue. The digital face? Created by tech company Seraphinne Vallora. This is a first for the fashion giant.
The AI model appeared in Vogue’s latest issue, marking a new chapter in digital fashion marketing. The model looks ultra-real but is fully synthetic.
This move comes as AI tools sink deeper into creative fields. Guess is betting on the buzz—and controversy—that follows the move. 
See the AI star in action below:
More brands might jump in now that an industry heavyweight like Guess has rolled out an AI model in a top fashion mag.
No official comment yet on how consumers or models are reacting. Expect a debate on AI’s role in fashion soon.
