Wisor launches AI tools slashing airfreight quoting times by 75%
Wisor is shaking up airfreight with AI-powered automation that speeds quoting from hours or days down to seconds. The platform pulls data from carrier APIs, rate sheets, and historical win-loss trends to recommend the best deals and routes instantly.
Co-founder and CEO Raz Roenen said the system goes beyond automation, guiding decisions by factoring capacity, cost, reliability, transit time, and carbon impact. 
“We’ve automated what used to be a full-time job,” Roenen stated.
“From cost calculation to margin optimisation and transit-time analysis, AI handles it all with up to a seventy-five percent reduction in quoting time.”
Wisor’s AI learns continuously from quoting patterns, team performance, and win rates to improve pricing precision and routing efficiency. The company is now working on predictive pricing models, automated negotiation, and deeper integration with compliance and visibility tools.
“Our models look at capacity, reliability, cost, transit time, and even carbon impact,” Roenen shared.
“Our ML models continuously learn from win/loss data, carrier performance, and quoting patterns.”
“We’re working on predictive pricing, automated negotiation logic, and deep integration with compliance and visibility tools.”
“The future of freight isn’t just digital—it’s intelligent.”
Most airfreight forwarders still rely on spreadsheets and email chains for quoting and routing. Wisor’s AI aims to replace these error-prone methods with speed, accuracy, and dynamic pricing that adjusts to market volatility—protecting margins while keeping forwarders competitive.
Roenen warned freight forwarders not to fear AI replacing them, but to fear competitors already using it.
“Don’t be afraid AI will replace you. Be afraid of the freight forwarder who’s already using it.”
Wisor bets AI won’t just optimize margins—it will redefine how freight forwarders work and grow in an increasingly complex, competitive market.
