Rapido has quietly launched a beta food delivery service in Bengaluru, jumping into the ring with India’s top players Swiggy and Zomato. The ride-hailing giant is testing in three key areas: BTM Layout, HSR Layout, and Koramangala.
The new service is called Ownly, run through a freshly created subsidiary, Ctrlx Technologies. Rapido CEO Aravind Sanka confirmed the move but said there was no specific reason for the new entity. Industry watchers suspect it’s to sidestep conflicts with Swiggy, which owns a 12% stake in Rapido.
Swiggy recently warned shareholders it might rethink its Rapido investment over possible conflicts down the line. 
Ownly’s Android app is already live on Google Play, offering food at roughly 15% cheaper rates than Swiggy and Zomato.
The pricing strategy cuts out the usual 30% commission from restaurants. Instead, Rapido charges a fixed fee per order.
Image Credits: Ownly
Rapido’s massive fleet — around 10 million vehicles nationwide, with 5-6 million two-wheelers — is being tapped to deliver food alongside taxis and couriers.
They will only show nearby restaurants to customers, aiming to lower delivery times and fuel costs. The app’s menu is curated to balance margins and user choice, according to an anonymous investor.
While Rapido has done delivery work for Swiggy, the current agreement doesn’t block Rapido from launching its own food service. It only prohibits contracts with Zomato or other rivals.
Rapido started in 2015 as a bike taxi service and has expanded into autos, logistics, and cabs — even rolling out subscription models against Uber and Ola. It became a unicorn last year after partnerships and growth.
India’s food delivery market is forecast to hit ₹2 trillion (~$23 billion) by 2030. Zomato leads with 58% market share, Swiggy holds 42%. Uber Eats exited the battle years ago by selling to Zomato.
Rapido has raised $574 million across 13 funding rounds and operates in 250+ cities with 3.5 million rides daily. Key backers include Prosus, WestBridge Capital, and Nexus Venture Partners.
