WPP CEO Mark Read just dropped some quick thoughts on AI shaking up advertising.
The outgoing boss spoke on Squawk Box Europe just five hours ago. He talked about how artificial intelligence is changing the game for ad companies.
No fluff, just the basics: AI is impacting how ads are made and how agencies work. 
Mark Read didn’t go into deep detail, but his timing is key — he’s stepping down as WPP’s CEO amid all this AI disruption.
His comments come as the ad world races to adapt to AI tools and automation.
Mark Read on AI in advertising:
“Mark Read, the outgoing CEO of British ad giant WPP, discusses the impact artificial intelligence is having on the advertising industry.”
The ad space is watching closely as WPP, one of the biggest players, adjusts to AI-driven shifts. More updates to come.
