OpenAI just launched GPT-5 with a big, hour-long event on August 7th. CEO Sam Altman clearly took a page from Apple’s playbook, mixing tech specs and live demos for maximum flash.
The launch mirrored the style Steve Jobs made famous—showmanship and glamour aimed at grabbing the world’s attention. OpenAI wants you feeling the future is finally here.
The move highlights how even nearly 20 years after the iPhone, Jobs’s product reveals still set the standard for tech founders trying to impress. 
This rollout puts GPT-5 front and center, with OpenAI pushing hard to keep AI hype at full throttle. Altman’s event wore Apple’s influence proudly, making sure no detail went unnoticed as fans and critics tuned in.
Expect more from OpenAI soon as they ride this historic launch momentum.
