Apple delayed its AI-powered, personalized Siri update until 2026. The company barely mentioned Siri at WWDC 2025, focusing instead on a new “Liquid Glass” look and other OS tweaks.
Craig Federighi, Apple’s SVP of Software Engineering, gave a quick mention:
“As we’ve shared, we’re continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year.”
Apple first teased the personalized Siri at WWDC 2024 as the “next big step” for the assistant, promising it would understand your personal context—relationships, routines, communications—and act across apps.
But Bloomberg reported the update only worked properly around two-thirds of the time. Apple pulled back on the launch and reshuffled its team, replacing Siri lead John Giannandrea with Vision Pro chief Mike Rockwell. This shakeup signals Apple’s AI is trailing rivals like OpenAI, Google, and Anthropic.
To bridge the gap, Apple teamed up with OpenAI to route unanswered Siri queries to ChatGPT. iOS 26 also upgrades Apple’s AI image app, Image Playground, with ChatGPT support.
At WWDC 2025, Apple unveiled AI upgrades elsewhere: on-device models for developers, live translation, improved Genmoji and Visual Intelligence, an AI Workout Buddy for Apple Watch, AI features in Xcode, and an AI-powered Shortcuts app.
But the personalized Siri remains out of reach for now. Apple’s AI assistant fans will have to wait.
