Nestlé just launched an AI-powered in-house service to create product content at scale for eCommerce and digital media.
The tool uses digital twins — exact 3D virtual replicas of physical products. This lets Nestlé tweak packaging and localize it digitally. No more costly product reshoots needed.
The system was built with Accenture Song, runs on NVIDIA Omniverse and NVIDIA AI Enterprise, and is hosted on Microsoft’s cloud. 
Nestlé’s coffee brands include Nescafé, Nespresso, Starbucks (outside their stores), and Blue Bottle Coffee. This AI rollout is meant to sharpen how they connect with consumers worldwide.
David Rennie, Head of Strategic Business Units, Marketing and Sales, said:
“We want to connect with consumers where they are and how they want, with the right message at the right time. That means providing engaging content in multiple formats to fit the wide variety of online media platforms and formats available.”
“Our new content organisation means we can do more with the talented teams we have, leveraging their skills to produce high-quality, consistent, scalable content supported by AI digital assistants and digital twin technologies.”
“This is a big step forward in our journey to reimagine content creation and deliver exceptional digital experiences.”
Nestlé currently has 4,000 3D digital master products and aims for 10,000 in two years. The new service cuts time and costs of digital twin scaling by over 70%.
Nestlé’s digital sales have doubled in five years and target 20% of total sales from online channels soon.
A company statement said the rollout puts the tech directly into content creators’ hands, including Nestlé’s 250 marketing experts in seven hubs and 45 content studios worldwide.
This is Nestlé’s latest push to automate and scale content creation with AI and digital twins.
