Moonvalley launched its "3D-aware" AI video model Marey to the public Tuesday. The LA-based startup offers a hybrid approach to AI video generation, giving filmmakers more control than standard text-to-video tools.
Marey was in beta since March, now out as a credit-based subscription: $14.99 for 100 credits, $34.99 for 250, and $149.99 for 1,000. Clips can run up to five seconds, matching industry norms for public video generation.
Moonvalley says Marey is trained exclusively on openly licensed data, aiming to protect filmmakers from copyright lawsuits tied to AI-generated content. 
Independent filmmaker Ángel Manuel Soto says Marey levels the playing field for creators historically shut out by costly filmmaking gear.
“Back home, we needed to ask for permission to tell our stories,” Soto said.
“AI gives you the ability to do it on your own terms without having to say no to your dreams because someone refused to finance it, because they didn’t think a story from your country could return a profit.”
Soto credits Marey with slashing his production costs by 20% to 40%. He previously worked with Moonvalley’s studio Asteria (aka XTR), acquired by Moonvalley this year with backing from General Catalyst.
Marey’s “hybrid filmmaking” approach lets users control objects, characters, motion, and camera angles. CEO Naeem Talukdar demonstrated pre- and post-production uses — from testing scenes before shooting to changing camera paths after the fact.
The model understands physical laws, enabling plausible motion transfer: a bison sprint can become a Cadillac racing, with the environment reacting naturally. It can superimpose characters, translating facial and muscle movements to new actors.
Camera motion is another standout. Marey supports free motion, near-360-degree views, and handheld or dolly-like shots, all controlled via simple mouse drags.
Backgrounds can change mid-video too. Talukdar showed a motorcyclist shift from suburban to country roads, swapping bikes and removing helmets seamlessly.
Moonvalley plans to add lighting controls, deep object trajectories, and character libraries in the coming months.
Marey now competes head-to-head with AI video generators like Runway Gen-3, Luma Dream Machine, Pika, and Haiper.
Additional reporting by Marina Temkin.
