Liz Reid, Head of Google Search, Discusses Advertising, Artificial Intelligence, and Search’s Future

Google AI Mode Head Google AI Mode Head

Google is adding ads to its AI-powered search. This update means advertisers get new ways to target highly specific, high-intent search queries.

The news came from Google’s AI lead, Reid, who confirmed ad integration is coming soon.

This move shifts Google’s AI search from purely user-focused answers to a more commercial model.

Advertisement

The launch follows growing pressure on AI tools to monetize without losing user trust.

Reid said these AI ads will open up fresh revenue opportunities for Google while targeting more detailed search questions.

This update signals a notable change for how AI search evolves commercially.

Reid commented on the change:

Ads are coming to AI-powered search, offering advertisers new opportunities
to target more specific, high-intent queries.

Add a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement