LinkedIn CEO Reveals AI Writing Assistant Falls Short of Expected Popularity

An image of a woman holding a cell phone in front of a LinkedIn logo displayed on a computer screen. An image of a woman holding a cell phone in front of a LinkedIn logo displayed on a computer screen.

LinkedIn’s AI post-polishing suggestions aren’t catching on, CEO Ryan Roslansky admits.

Users are wary of using AI to tweak LinkedIn posts because “this is your resume online,” Roslansky told Bloomberg. Real backlash can hit hard if your post feels too AI-generated.

Roslansky pointed out the risk is much higher than on platforms like X or TikTok where calling out AI is less damaging.

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“If you’re getting called out on X or TikTok, that’s one thing,” Roslansky said.

“But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”

Despite this, LinkedIn sees a massive surge in AI skills on the platform. Jobs requiring AI-related skills jumped 6x in the past year. Users adding AI skills to their profiles spiked 20x.

Roslansky is no stranger to using AI himself. Before emailing Microsoft CEO Satya Nadella, he hits the Copilot button to “make sure that I sound Satya-smart.”

“Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.”

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