PwC reports UK workers skilled in artificial intelligence (AI) are cashing in with an average salary boost of 11%.
The findings come from PwC’s 2025 Global AI Jobs Barometer. This study analyzed nearly one billion job advertisements and highlighted that wages in AI-exposed sectors are growing twice as fast as those in industries with limited AI integration.
AI is shifting the job market. Workers need to be proficient in AI tools and demonstrate critical thinking and collaboration skills. 
Phillippa O’Connor, chief people officer at PwC UK, stated, “AI is reshaping the jobs market – lowering barriers to entry in some areas, while raising the bar on the skills required in others.”
In AI-heavy roles, skill demands have accelerated by 59% compared to those with minimal AI interaction. Jobs labeled as “automatable” also reflected these trends.
PwC shows sectors impacted by AI are seeing revenue per employee swell threefold. Revenue growth shot up to 27% from 7% between 2018 and 2024 in these areas. Meanwhile, industries least engaged with AI, like mining and hospitality, experienced a drop in revenue growth.
Despite these trends, job postings for AI-intensive roles are rising at a slower rate compared to those with lower AI exposure—a gap that’s widening.
Umang Paw, chief technology officer (CTO) at PwC UK, warned, “AI can provide stardust to those ready to adapt, but risks leaving others behind.” He emphasized the need for expanded access to technology and training.
Paw concluded, “In the intelligence age, the fusion of AI with technologies like real-time data analytics — and businesses broadening their products and services — will create new industries and fresh job opportunities.”
