Incantor AI launches platform to track creator rights in generative AI content
New startup Incantor AI just rolled out what it calls the first AI model that tracks creator attribution and IP rights across all generative AI content made on its platform. The launch follows a wave of IP lawsuits hitting generative AI firms, including Disney and NBCUniversal suing Midjourney for copyright infringement earlier this week.
Agency Verve is advising Incantor to help it break into entertainment, focusing on content localization, rights management, and production workflows. Verve also plans to push advocacy for creators navigating AI-generated media. 
Incantor’s tech differs from OpenAI’s GPT and Google’s Gemini. It uses a proprietary Light Fractal Model inspired by the human brain. The model trains on minimal, fully-licensed data, demands way less computing power, and tracks IP with “unprecedented precision,” the company said.
Co-founder and CEO Lauren Oliver, a bestselling author and producer with projects on Netflix and Amazon, told Variety:
“Our target customer ranges from big studios to independent producers to individual creators.”
“It’s anyone who owns IP and wants to expand on their IP into new formats or media and generate new revenue from it.”
“This is AI for creators and creatives. Incantor AI allows creators and creatives to engage with AI while providing attribution and protecting copyright. We’re doubling down on copyright.”
Co-founder and CTO Solomon Itani, a former Google AI architect with 75 patents, said:
“Our goal with Incantor was never just to build another AI model—it was to design a system that could coexist with human creativity and uphold IP rights.”
“We believe technology should serve creators, not replace or exploit them.”
Verve’s advisory team added:
“Verve’s role as an advisor to Incantor reflects our belief that the future of AI must align with the interests of artists and rights holders.”
“We see Incantor not only as a technical innovator, but as a new standard bearer for ethics and accountability in the use of AI.”
