Melissa Reeve highlights the seismic shift in marketing driven by AI and automation.
The landscape is flipping fast. Brands and agencies scramble to keep up. AI tools are rewriting how campaigns run and how data is leveraged.
Reeve calls out AI as the core game-changer, pushing marketers to rethink strategies on the fly. Automation isn’t just a tool anymore — it’s the backbone of modern marketing operations. 
Marketers face new challenges and opportunities, she says, stressing adaptability. The pace is relentless.
Melissa Reeve commented:
The marketing world is transforming faster than ever because of AI and automation.
It forces marketers to change everything from strategy to execution almost overnight.
Staying ahead means embracing these technologies fully or risk falling behind.
Marketing pros taking notes. AI and automation aren’t slowing down anytime soon.
