Cannes Lions Festival handed out trophies to beer, chocolate, and the New Zealand Herpes Foundation campaigns starting June 16.
This year’s event highlighted the advertising industry’s knack for selling itself hard.
One festival official said the event proves how advertising “not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society.”
The awards showed a weird mix of campaigns — from booze to health awareness.
No tech or AI news here, just classic advertising flex.
