Google is pushing AI deeper into search. The company says AI is the next step in search’s goal to organize and make information useful.
The update aims to blend traditional search with AI to deliver smarter, faster results. Google’s Reid explained the move as a natural evolution, not a pivot.
Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.
The changes roll out across Google Search, merging AI to better understand queries and offer context. The launch targets smoother, more relevant answers beyond keyword matching.
Google is staying focused on improving user experience with AI, tying it directly to its core search mission.
Check out the full announcement here.
