Google just launched Web Guide, a new Search Labs feature that revamps how search results show up. It uses AI to group links into clusters based on your query’s intent. No more endless scrolling through a boring list.
Web Guide replaces the usual list with AI-created categories, each tackling a different angle of your question. It’s powered by a custom version of Google’s Gemini model, which digs deeper to find relevant pages you might miss with regular search.
Austin Wu, Google’s Group Product Manager for Search, explained how Web Guide works: 
Web Guide uses a custom version of Gemini to understand both your query and relevant web content. This allows it to surface pages you might not find through standard search.
The tech behind it is called “query fan-out.” Instead of one search, Web Guide fires multiple related queries at once, then organizes the results into neat groups based on what you’re really after.
Google says it’s best for two types of searches:
- Exploratory stuff, like “how to solo travel in Japan,” where Web Guide sorts results into transportation, lodging, etiquette, and sightseeing categories.
- Complex questions, such as “How to stay close with family across time zones?” which splits resources into scheduling apps, video call tips, and relationship advice.
You can try Web Guide now by signing up for Search Labs and toggling to the Web tab. Switch back to normal search anytime. Google plans to test these AI-organized results more widely if user feedback is positive.
Web Guide is not to be confused with Google’s AI Mode in Search. Both use Gemini and query fan-out, but Web Guide groups existing links for easier browsing, while AI Mode generates fresh, conversational answers and summaries.
Google is quietly shifting away from the classic “10 blue links” with Web Guide following AI Overviews and AI Mode. This Labs rollout is cautious and user-driven, but if it sticks, it could change how content creators optimize for search.
Web Guide screenshots from Search Labs below:
Try it here: Search Labs – Web Guide experiment
