Google is rolling out ads inside its AI-powered search chats. Brands can now target consumers directly within conversational search results.
The launch follows Google’s push to blend advertising with its new AI search experience. Ads will appear alongside AI responses, changing how users interact with search and sponsored content.
This update shifts traditional search ads to a more dialogue-driven format. It could raise questions about bias and user trust as commercial messages mix with AI-generated info.
Users and privacy advocates are watching closely. Google has not yet commented on potential fallout or specific ad controls.
