Google just launched its virtual try-on tool for clothes nationwide in the U.S. The feature lets shoppers upload a photo and see how apparel items look on them using AI.
It started as a limited test in Search Labs back in May at I/O. Now, it’s live across Google Search, Shopping, and product results on Google Images.
Users can browse billions of items from the Google Shopping Graph and try styles on instantly.
This move makes online shopping more interactive and helps pick the right size and look before buying.
No word yet on international rollout or further updates.
Whether you’re still on the hunt for the perfect summer maxi skirt, dreaming about a new fall jacket or starting your back to school shopping, our shopping tools can help you explore your personal style and get a good price.
Here are a few ways you can use Google’s latest shopping features:
At I/O in May, we introduced our try on tool as a limited experiment in Search Labs, allowing shoppers to upload a photo of themselves and use AI to virtually try on clothes.
Today, try on is launching in the U.S., letting you easily try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.