Google is tweaking its AI-powered search feature, but users are clicking on websites less. The new AI summaries now include ads directly inside them.
The issue started as Google rolled out AI to cut down on search clicks by delivering a quick answer summary. Soon after, ads began appearing inside those AI-generated snippets.
The change means users get what they need without leaving Google, but website visits drop. That’s a big hit for site owners relying on traffic from search. 
Check out the AI summary packed with ads in the image below.
Google’s move is stirring debate about search’s future and the impact on content creators. No word yet from Google on next steps or if they’ll tweak the ad approach.
