Google is facing scrutiny over its new AI functionalities in search. The tech giant recently rolled out AI Overviews and AI Mode, igniting debates on their impact on SEO.
The issue started when a series of patents detailing these AI features got attention. They outline how Google plans to enhance search results with generated answers, potentially affecting content creators and businesses.
Soon after the launch, SEO experts expressed concerns. They worry that AI-generated summaries could push organic results further down the page. This raises questions about visibility and traffic for many websites. 
The patents suggest that Google’s AI would analyze content and provide concise answers directly in search results. This could change how users interact with information.
Google hasn’t addressed these concerns directly. However, SEO agencies are already adjusting strategies in anticipation of these shifts.
Many users are already reporting mixed reactions. Some appreciate quicker answers, while others fear for the future of traditional search results.
SEO specialists are monitoring the developments closely. The rollout of AI changes in search will likely have long-lasting effects on digital marketing.
"We understand the potential impact on SEO, and we’re preparing for changes," a leading SEO consultant stated.
"Companies need to adapt quickly to stay relevant," he added.
As Google pushes further into AI, this situation will be one to watch closely.
