The EU is rolling out key parts of its AI rulebook starting July 1. New rules focus on national oversight, hefty penalties, and strict controls for general purpose AI models.
The update tightens the noose around AI developers and users across Europe, aiming to boost transparency and accountability. National authorities get more power to monitor AI systems. Companies face fines if they break the rules.
General purpose AI models—like the large language models behind chatbots—must now meet strict safety and ethical standards. The move targets misuse and risks before they spiral. 
The launch follows months of debate and draft approvals, responding to rising AI concerns globally. The EU is pushing to set a global standard.
European regulators say this step is just the beginning. More detailed obligations and enforcement actions will roll out over the next few years to tighten control and mitigate risks.
