Emerging Companies Shaping Europe’s Early-Stage Micromobility Market

Emerging Companies Shaping Europe’s Early-Stage Micromobility Market Emerging Companies Shaping Europe’s Early-Stage Micromobility Market

Convoy is launching a clip-on cargo kit that turns regular bikes into e-cargo bikes. The UK startup’s conversion kit fits on the back wheel, carries up to two small kids, and weighs just 26 pounds. It adds a 250-watt motor to pedal bikes, including rear-wheel steering to keep the turning radius tight.

Pre-orders open next week at €2,200 ($2,500). Convoy’s team includes former Dyson leadership and femtech founders who spent a decade building a hands-free breast pump.

Tatiana Escobar-Peake, Convoy’s chief revenue officer, said:

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“We have worked together for 10 years building the first hands-free wearable breast pump.”

“For a decade, we have been obsessing over why life for new parents has to be so miserable?”

The startup plans to grow beyond Europe next year, targeting Japan and the U.S.


Azora Charge, a Germany-based startup founded by siblings Caroline and Johannes Goeckel, is rolling out solar-powered e-bike charging and parking stations aimed at private e-bike owners. Azora Charge’s covered station fits in one parking space, offers solar panels and spots to charge eight bikes, and can include ad displays.

The company targets cities, apartments, and businesses with a retail price of €28,000 ($32,000) for the covered version. A bare model, Azora Flow, sells for €15,999 ($18,400).

Caroline Goeckel told TechCrunch:

“There are no solutions like this.”

“In London, for example, there’s no way I can park my bike somewhere and know that it’s safe. It’s just gonna get stolen.”

Azora plans a pilot in Heidelberg, Germany, and is raising €250,000 to scale B2B distribution.


Fleetser, operating in Europe, launched a micromobility marketplace in late 2024 that buys, sells, and refurbishes shared e-bikes and scooters. It supports new and established operators with supply chain, software, and batteries.

Managing partner Alexei Stefan said:

“We are the right marketplace to help someone that wants to start out, or even a big operator that wants to expand affordably.”

Fleetser runs warehouses in Romania and the Netherlands and has sold 6,000 bikes this year.


Switch is bringing AI tools to fleet management, partnering with Lime on pilots. Their Urbiverse product generates data simulations for logistics. Urban Copilot optimizes real-time operations and demand.

Switch’s AI agent connects across tools like Slack and CRM apps for cross-platform fleet insights.

Alessandro Ciociola, Switch’s AI officer, said:

“So you can ask it somelike like, please send a notification on Slack every time that the fleet battery average level goes below 40% in this neighborhood, you can you ask for a report of the status of my fleet in comparison with public transport disruption.”

Founded in 2020, Switch has raised nearly $1 million, including from the European Institute of Technology.


Zapp, a super app from Bosnia and Herzegovina, runs food delivery, shared micromobility, package delivery, car rentals, and taxis. Since launching in 2020, it’s expanded to 10 Bosnian cities and plans to enter Croatia.

CEO Martin Mikolic emphasized a franchise model targeting smaller cities under 1 million inhabitants:

“In the Balkans, there’s not a lot of competition [from established players like Uber], and the focus for our franchise is smaller cities below 1 million people because the concept is to empower local people, because local people know best what the customer needs in that city.”


J2R is building electric motorcycles targeted at urban riders who want traceability and repairability. Founder Jean Madaule started building bikes himself after failing to find one on the market.

Their flagship Smol model has futuristic dirtbike styling and minimalism. Pre-sales launched last September at €9,450 ($10,800). Fifteen units will ship by end of 2025, with 100 in January 2026.

Madaule described the Smol:

“It’s a toy, but for the city.”

“Basically for people who are really urban and into street culture. I guess that’s why scarcity marketing works for them. They feel like it’s a drop of something super exclusive.”

J2R assembles the Smol in France using mostly EU parts.


Trace Mobility launched in April 2023, offering subscription software for bike and car-sharing companies. The service tracks registrations, bookings, vehicle use, and revenues while layering public data and AI-powered insight tools.

Founder Tobias Meurer explained:

“Profitability is a big issue for everyone in the business and to improve profitability, or to first reach profitability, it is important to know the mechanisms behind your cost and revenue structure and how these are connected.”

Trace targets smaller operators using white label booking solutions to provide actionable analytics.

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