TomTom is struggling as dedicated GPS devices lose steam.
The company’s hardware sales are tanking amid a clear shift to smartphone navigation apps. TomTom devices just aren’t selling like they used to.
Its once-popular standalone nav gadgets have been hit hard by apps like Google Maps and Waze that run on everyday phones. 
TomTom reported weak financial results, blaming the decline in demand for dedicated GPS units.
The issue started years ago but kept worsening as smartphone penetration rose worldwide.
To pivot, TomTom shifted focus toward mapping software and location services. But the hardware side is in trouble.
This image from their site highlights the struggle: a picture of a TomTom device with a note on the decline in dedicated devices.
TomTom’s challenge is clear: compete with free navigation apps or keep losing hardware customers.
No comment yet on new hardware plans or big moves to fight back. The market is moving fast, and TomTom must keep up or fall further behind.
