CJ ENM doubled down on AI with a full content strategy and launched its first fully AI-made animation, “Cat Biggie,” this week in Seoul. The Korean entertainment giant rolled out the reveal during the 2025 CJ ENM Culture Talk event at its Sangam studio.
The company is injecting AI into every step—planning, production, distribution, marketing—to crank out new IP faster and smarter.
Two AI systems are already in play. Cinematic AI handles narrative content, mixing image, video, sound, voice, and 3D characters in one workflow. It tackles the key issue of consistent visuals in AI video. Meanwhile, the AI Script system hunts for new IP by digging into consumer data and trends, picking genres and media formats. CJ ENM claims it understands literary language better than big tech models and has cross-language skills. 
“Cat Biggie” is a 30-episode, non-verbal short animation about a cat who becomes a baby chick’s dad. Made by six specialists over five months, it’s a huge speed boost compared to usual 3D animation timelines.
Baek Hyun-jung, head of AI business and production, on the AI challenge:
“The key challenge was controlling and expressing the dynamic movements unique to animation,” said Baek Hyun-jung, head of AI business and production, who led the project. “We used our tool, Cinematic AI, to convert the characters into 3D data and train the production system accordingly. This allowed us to achieve a high level of completeness in the final output.”
The series drops globally on YouTube in July. Next up: AI film and drama within the year. CJ ENM wants to become a “global AI studio,” said Shin Keun-sup, chief strategy officer.
“We are applying AI across the entire content value chain — including planning, production, distribution, and marketing — to expand AI content production across genres and formats,” Shin Keun-sup said. “This allows us to secure next-generation IP.”
Regulatory concerns surfaced during the event, with legal experts calling for clear guidelines and government support amid the AI content rush.
CJ ENM, behind “Parasite” and hits like “Queen of Tears,” TVING, and Studio Dragon, is serious about turning AI into a new content powerhouse.
