ABBA’s Björn Ulvaeus pushes back on AI fears in music at SXSW London.
Ulvaeus, president of the International Confederation of Societies of Authors and Composers, called AI “like having another songwriter in the room with a huge reference frame.”
This is notable because Ulvaeus has previously warned AI poses an “existential challenge” to music creators. 
The ABBA singer shared his thoughts during a SXSW London talk, adding a more positive spin on AI’s role in songwriting.
Björn Ulvaeus stated:
It is like having another songwriter in the room with a huge reference frame,
This marks a shift from his earlier caution, indicating some openness to AI’s creative potential. The music industry is watching closely.
