Zartico rolls out AI-powered real-time behavioral intelligence for travel and events
Zartico is ditching old-school travel data for AI-driven live movement insights. The platform feeds real-time, AI-filtered traveler data into decision workflows, replacing lagging reports and static dashboards.
The update lets destinations, events, and attractions get immediate, predictive insights. Marketing teams can spot huge disparities in customer acquisition costs—sometimes up to ten times difference—across markets. This enables sharper media spend and faster campaign adjustments amid rising costs and tighter budgets. 
Beyond travel destinations, Zartico is expanding into skiing, resorts, and attractions. In 2023, their data powered event ops and guest experience at the NBA All-Star Weekend in Salt Lake City, triggering the city’s first ever pop-up bars to meet real-time visitor demand.
Nicole Brownell, COO, and Jay Kinghorn, co-founder and Chief Innovation Officer, discussed how AI and movement data are reshaping strategies at the Skift Data + AI Summit.
Nicole Brownell and Jay Kinghorn joined SkiftX Content Director Alison McCarthy to discuss how movement data and AI are reshaping destination strategy, marketing optimization, and real-time decision-making.
Zartico’s approach patches fragmented data to create a fuller picture of guest behavior on-site and beyond property lines—helping travel brands stay agile amid rapid change.
Watch the full discussion here:
