Apple Negotiates to Integrate Google’s Gemini for Siri Overhaul, Report Indicates

iPhone 16 Pro Max Siri held in hand iPhone 16 Pro Max Siri held in hand

Apple is considering using Google’s AI tech to power a revamped Siri. The move shows Apple lagging behind in AI assistant tech compared to rivals.

Apple has been exploring partnerships, including talks with OpenAI and Anthropic, about using their language models for Siri. Now, Bloomberg’s Mark Gurman reports Apple is eyeing Google’s Gemini AI. Google is even training a model that could run on Apple’s own servers.

No decision is expected for several weeks.

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Mark Gurman stated:

Apple is now exploring a partnership with Google, its most direct competitor in the smartphone business, according to Bloomberg editor and Apple insider Mark Gurman.

The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple’s servers.

Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.

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