Anthropic pulled the plug on its AI-powered blog, Claude Explains, just weeks after launch. The blog vanished over the weekend, and its posts disappeared along with it.
The pilot blog aimed to mix AI-generated content with human editing to create explainer posts on Claude use cases like simplifying complex code. It was also a marketing experiment to deliver “tips and tricks” content for customers.
A source told TechCrunch the blog was a “pilot” that tried to balance customer needs with marketing goals. Anthropic had promised the blog would cover a range of topics from creative writing to business strategy, all enhanced by expert editors. 
Anthropic previously said:
“Claude Explains is a demonstration of how human expertise and AI capabilities can work together.”
“Rather than replacing human expertise, we’re showing how AI can amplify what subject matter experts can accomplish.”
Response on social media was mixed. Critics flagged a lack of transparency about how much of the content was AI-written. Some accused it of automating content marketing, using AI to churn out popular topics as customer funnels.
Despite the short run, over two dozen sites linked back to the blog, according to SEO tool Ahrefs.
Anthropic likely reconsidered the project amid concerns about AI’s fumbled writing. Even leading AI models sometimes confidently make things up — a risk that’s embarrassed other publishers. Bloomberg had to fix AI-generated article summaries, and G/O Media faced backlash over botched AI-written features.
The blog’s quick shutdown points to the ongoing balancing act between AI writing’s potential and its current limits.
