Search behavior is fracturing, splitting across AI, social, and traditional SERPs, creating headaches for marketers.
The issue started as AI-powered search tools and social engines began pulling attention away from classic search experiences. This isn’t just a tech shift—it’s changing how people hunt for info online.
Soon after, experts warned marketers: your old SEO is no longer enough. New strategies must adapt to this fragmented landscape or risk falling behind. 
The launch follows growing evidence that search isn’t a single place anymore. It’s a behavior happening on multiple platforms simultaneously.
Expect more updates on how brands pivot to manage search’s shifting ground.
