Google Search is facing fresh skepticism over its AI traffic quality.
New data reveals AI-driven visitors bounce more often, view fewer pages, and engage less than regular search users.
The issue started as content creators championed AI traffic boosts. Now doubts are creeping in about whether AI clicks really translate to valuable audience attention. 
This spike in AI traffic hasn’t matched traditional SEO engagement, raising concerns over quality vs. quantity.
Image shows a clear drop-off: AI visits spike but fail to stick around or dive deeper into sites.
The backlash hits right as many brands and publishers experiment with AI-powered search features.
Google has yet to publicly respond to the engagement gap flagged by the data.
Sources tracking search analytics warn the AI visitor trend might distort real user interest, complicating ad revenue and content strategy.
No fix announced, but the spotlight is on Google to improve AI traffic quality—soon.
