Generative AI systems are facing backlash after a recent surge of users creating Studio Ghibli-style art with ChatGPT. The craze, dubbed “Ghiblification,” has sparked a heated discussion around copyright and artistic integrity.
Critics argue this trend steals the distinct style of Ghibli founder Hayao Miyazaki, with major figures like OpenAI’s Sam Altman and even India’s Prime Minister Narendra Modi weighing in. The issue became more contentious when the White House shared a Ghibli-fied illustration linked to a politically sensitive event. This prompted artists and observers to express concerns over privacy rights and the potential devaluation of genuine artistry.
The U.S. Copyright Office recently highlighted how AI-generated art competes “unfairly” with human creativity. The report indicates that this oversupply of AI content could distort digital platforms and impact artists’ royalties. 
The issue started when images mimicking Ghibli’s signature style began flooding social media. Critics note that this dilutes Miyazaki’s cultural and historical significance. Responses to the trend mention the profound themes within Miyazaki’s works that AI-generated images struggle to replicate.
In a previous video, Miyazaki asserted, “I strongly feel this is an insult to life itself.” This sentiment highlights a broader concern: AI lacks the human intent behind art. Its creations often reflect a sterile perfection, missing the unique imperfections that characterize human work.
The creation of art via AI is seen as diminishing human effort and labor. Many artists voiced frustration over the lack of recognition for their creative process, pointing out the stark difference between meticulous hand-drawn animation and the ease of generating images through AI.
Meanwhile, industry watchdogs stress the need for better regulation around AI-generated content, focusing not just on legal ownership issues but on the human essence of artistry itself.
Given the stakes, the conversation around generative AI and its impact on art is just beginning. As discussions of moral rights and ethical considerations take center stage, the role of AI in creative fields will undoubtedly continue to evolve.
"The hopes and imaginations of a post-war culture, the changing landscape of the countryside, the legends and spirits that are interwoven into people’s lives. Each choice of line, color and texture has a meaning, and can be “read” in ways AI images cannot."
— Labonie Roy, Designer and Illustrator
