HYBE Faces Accusations of Recycling Choreographies and Concepts Internally

HYBE is facing backlash after fans noticed striking similarities between choreography from its artists.

The controversy began when ILLIT released their dance challenge for “It’s Me.”

Soon after, fans started comparing ILLIT’s moves to those of KATSEYE and LE SSERAFIM, pointing out similar dance styles and vibes.

Fans quickly reacted online with comments like:

It’s too similar to LE SSERAFIM LOL. Seems like they’re ripping off each other.

What’s up with HYBE lately.

I thought it was LE SSERAFIM. The internal copying is insane and this concept is so unpopular too.

They copied something they don’t even suit. Should’ve just stuck to what they used to do. They really don’t suit this.

Others noted the overlap with KATSEYE’s style:

You said it’s ILLIT-core…

30% KATSEYE

Did the KATSEYE choreographer do three groups? F*ck.

Weren’t they a dreamy concept?

Did the company set out to recycle their female groups’ concepts?

LE SSERAFIM recently made a comeback with “Celebrate,” featuring a hard-hitting beat and kitschy choreography that fans say resembles ILLIT’s style.

KATSEYE is also known for unique moves paired with EDM party tunes.

The trend of EDM music combined with catchy choreography seems to be dominating lately. Despite the negative buzz, this debate has reignited discussions about originality versus trends within major entertainment companies.