AI platforms are driving a massive surge in discovery traffic, shaking up traditional search. The latest 2025 Previsible AI Traffic Report spells out how digital strategies must shift fast.
Traffic from AI-powered search engines and assistants is exploding. Sites that adapted early are seeing huge gains. The report warns others risk falling behind without new plans.
Here’s what’s changing: AI-driven results pull users in differently than old keyword search. Brands need to rethink content, engagement, and discovery tactics to keep up. 
The rapid traffic growth isn’t just hype—it’s reshaping how people find and interact with information online.
The full report is a must-read for anyone serious about digital marketing in an AI-first world. Strategies that worked yesterday won’t cut it tomorrow.
