Google Ads is scrapping duplicate campaigns with a fresh experiment tool built for faster AI Max testing.
The new feature cuts out repeat campaigns by running a strict 50/50 split test.
This lets advertisers quickly compare performance between standard setups and AI-powered Max campaigns, speeding up optimization. 
Google announced the change with a clear image showing the experiment’s inner workings and its AI layer beneath search.
This move aims to streamline testing without needing multiple campaigns cluttering dashboards.
The launch follows ongoing efforts from Google to bake AI deeper into its advertising stack.
Advertisers will likely see quicker insights and smoother workflows when deciding how to spend their budgets.
No word yet on rollout scale or timing beyond the initial reveal.
