Google just launched AI-generated store reviews in Chrome for U.S. shoppers. The new feature lives as an icon next to the address bar on desktop. Click it, and you get a pop-up with AI summaries on product quality, pricing, service, returns, and more.
These summaries pull from partners like Bazaarvoice, Trustpilot, Reputation.com, and a bunch of others. For now, it’s English-only and desktop-only. Google hasn’t said when mobile support will arrive.
Image Credits: Google 
Google says the goal is safer, faster shopping. But this also follows Amazon’s lead. Amazon uses AI to summarize product ratings, recommend items, help with fitting, and compare products. Google clearly wants in on that action.
This rollout happens as Google faces fresh browser competition. AI-first browsers like Perplexity’s Comet, The Browser Company’s Dia, Opera Neon, and even potential entries from OpenAI are threatening Chrome’s top spot. Google is building more AI tools for Chrome too, including an AI agent that acts on your behalf and Gemini AI integration for subscribers.
This move fits into Google’s bigger push to make its shopping tools more AI-powered. The company already offers AI help for product discovery, personalized picks, virtual try-ons, price tracking, and agentic checkout — features spotlighted at this year’s Google I/O.
Google shared more on these shopping updates here.
