Amazon is acquiring wearables startup Bee AI, the companies confirmed Tuesday.
Bee makes a $49.99 wristband that looks like a Fitbit. It uses AI and mics to listen to conversations and deliver summaries, to-do lists, and reminders.
CEO Maria de Lourdes Zollo announced the deal in a LinkedIn post. 
When asked, Amazon spokesperson Alexandra Miller confirmed plans to acquire Bee but declined to comment on terms.
"When we started Bee, we imagined a world where AI is truly personal, where your life is understood and enhanced by technology that learns with you," Maria de Lourdes Zollo wrote.
"What began as a dream with an incredible team and community now finds a new home at Amazon."
Amazon is already pumping out AI products: its Nova models, Trainium chips, a shopping chatbot, and the Bedrock third-party model marketplace. It recently upgraded Alexa with AI to battle OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini.
Amazon’s smart home branch Ring is experimenting with generative AI, too.
Amazon previously ran a health and fitness wearable, Halo, but killed it in 2023 during cost cuts.
Tech rivals have tried AI hardware with mixed results — like the Rabbit R1 gadget ($199) and Humane’s AI pin, later sold to HP. Meta’s Ray-Ban smart glasses have gained traction since 2021.
OpenAI grabbed Jony Ive’s AI device startup io in May for around $6.4 billion and reportedly plans a screen-free device.
