Tesla’s Cybertruck sales crash hard in Q2 2025. The futuristic EV pickup barely edged past by the hulking GMC Hummer EV. Tesla moved 4,306 Cybertrucks, while GMC sold 4,508 Hummers, combining both pickup and SUV versions. Ford’s F-150 Lightning still leads U.S. electric truck sales but is also weakening with 5,842 units sold — its lowest quarterly figure in over a year.
Rivian isn’t faring better. Its R1T truck dropped from 3,309 sold last year to just 1,752 this quarter.
Cybertruck’s rise and fall have been dramatic. Tesla started deliveries in December 2023 and hit nearly 17,000 sales in Q3 2024. Now sales have plummeted back near the 4,300 mark, leaving Tesla’s Texas factory underutilized. The once-anticipated 250,000 per year production target is nowhere in sight. 
Speculation swirls around what caused the drop: Elon Musk’s controversies, the Cybertruck’s skyrocketing price, or its polarizing steel design.
Elon Musk himself acknowledged the issues with blunt honesty:
“We dug our own grave with Cybertruck.”
The Cox Automotive report spells out the sharp decline in electric truck sales this quarter.
Tesla faces a steep climb to revive interest in the Cybertruck. The once hyped “game changer” now struggles for mainstream sales in a growing electric truck market.
