Vertesia says AI isn’t here to replace marketers—it’s changing how they work. But most companies are nowhere near ready.
The marketing tech company just laid out what’s coming next for AI in marketing. It’s not about firing people. Instead, AI tools help marketers work smarter, targeting customers and optimizing campaigns more efficiently.
The catch? Vertesia reports a lot of organizations are failing to adapt. Most haven’t built the right skills or strategies to really use AI. That gap could hold them back. 
Vertesia’s data shows AI as a tool for creativity and insight—supporting marketers with automation and better decision-making.
“AI isn’t replacing marketers—it’s transforming them,” Vertesia shared.
“Discover what the future holds and why most orgs still aren’t ready for it.”
Brands and agencies are watching. AI’s coming fast, but adoption is uneven. Vertesia’s warning: don’t get left behind.
