Motive Metrics just launched Search Intelligence OS to shake up ad automation.
The tool lets advertisers control automation outcomes directly, enforce brand standards, and scale performance faster.
It promises more precise management for campaigns that rely heavily on automation.
The interface aims to make complex search data easy to navigate and act on.
This move targets marketers tired of one-size-fits-all automation and lack of control in programmatic advertising.
Expect tighter oversight and faster scaling from brands ready to dial in their ad strategies.
Image source: Search Engine Land
