CJ ENM is going all-in on AI, rolling out a fully AI-driven animated kids series to prove it. The South Korean content giant announced it’s using AI at every stage—planning, production, distribution, and marketing. The goal: become a “global AI studio,” CEO Shin Keun-sup said at a Seoul event.
The studio behind hits like Rainbow Ruby and Robot Trains debuted Cat Biggie, a no-dialogue CG-animated show featuring a cat raising a baby chick. It’s 30 episodes, two minutes each, produced in just five months by a team of six. That’s lightning fast compared to their usual pace of three to four months for just five minutes of traditional CG animation.
They built their own AI tool called Cinematic AI. It handles image, video, sound, and voice all in one pipeline. This beats other workflows that patch together separate tools. CJ ENM claims Cinematic AI keeps characters and environments consistent—something AI video often misses. 
They also use an AI script analyzer to check if ideas will click with audiences and markets.
CJ ENM plans to drop Cat Biggie globally on YouTube starting July.
The company isn’t worried about the usual AI copyright drama. A lawyer speaking at the event said the media needs clearer rules and support to push AI forward:
It is crucial to establish a foundation to advance the global AI content market,
This includes clear industry guidelines, legal frameworks for copyright and data protection, and the dedicated government departments to support the field.
Sang-Hyeok Im, partner at Shim & Kim
Next steps? CJ ENM aims to expand AI use beyond animation into AI-generated films and live-action drama.
This move puts CJ ENM in the vanguard as some studios resist AI or restrict its use. Watch for more from this Korean AI content powerhouse.
