Denmark is pushing a new law to give people full copyright control over their face, voice, and image to fight AI deepfakes.
The government announced Thursday a bill that would ban sharing deepfakes without consent and fine platforms that don’t comply.
Danish culture minister Jakob Engel-Schmidt said the bill sends a clear message on personal rights. 
“In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI,” Jakob Engel-Schmidt stated.
The amendment targets unauthorized AI-generated content but exempts parodies and satire. It will go up for consultation this summer.
Deepfakes have hit celebs like Taylor Swift and Pope Francis, and less famous people too. Over 200 musicians, including Billie Eilish and J Balvin, called out voice cloning and AI misuse in music earlier this year.
The new Danish bill joins other recent laws like the US Take It Down Act. Passed in May, it criminalizes nonconsensual deepfake content and forces social media to remove it within 48 hours of notice.
