SEO teams are running AI strategies at most companies, but marketers feel left out.
A new survey shows a majority of businesses now rely on SEO teams to guide their AI initiatives. But many marketers say they’re unsure about AI Overviews and don’t get enough support across departments.
The gap is causing confusion and slowing AI adoption in marketing teams.
The launch follows growing pressure to integrate AI into search marketing. But the rollout isn’t landing smoothly.
Marketers want clearer info and better cross-team collaboration on AI efforts.
The divide highlights how AI is reshaping roles in SEO and marketing — but internal support is lagging behind.
