Google launched its AI-powered Q&A search mode in India today. The feature is experimental and requires users to opt in via Search Labs.
Users can ask complex queries in English, like solutions for keeping kids active indoors on hot days. Follow-up questions are supported to refine results. No word yet on local language support or timelines.
The AI mode uses a custom version of Gemini 2.5 and includes voice and image search—both supported in India, where voice search is popular. Early testers reportedly ask queries 2-3 times longer than usual. 
The rollout follows earlier US launches starting with premium users and expanding after Google I/O. Google has since added shopping features and ads to the mode.
India, with over 870 million internet users, is a critical market and testing ground for Google’s multilingual tech. The launch comes as chat AI apps like ChatGPT gain popularity, pushing Google to offer a similar interactive search experience.
The company also continues promoting AI overviews that summarize search results. As of April, 1.5 billion people use these globally. However, the Wall Street Journal recently reported these AI features are hurting publishers by reducing organic search traffic.
"Once a user has opted in, they can ask queries in English. Google didn’t specify whether it plans to support local languages or when that might be available."
"Users can search for answers to complex, multi-part queries such as “My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys.” Additionally, users can ask follow-up questions to refine results."
"The company said that voice and image search features are supported for users in India, given that voice is a popular mode for search. It added that the AI mode is powered by a custom version of Gemini 2.5. The company also noted that early testers of the AI mode are asking 2-3x longer queries."
"While Google still has a lion’s share in the search market, people have started using chat-based AI tools like ChatGPT and Perplexity more in their daily lives. With AI mode, Google wants users who prefer that kind of interface to use its own product."
"Apart from AI mode, Google has been pushing products such as AI overviews, which summarize query results for you, in search. The company said in April that more than 1.5 billion people are using AI overviews across the globe. Earlier this month, the Wall Street Journal reported that Google’s AI features are hurting publishers, which have seen traffic drop-offs from organic search."
