Apple is eyeing a big AI move. Internal sources say the company is in early talks to potentially buy Perplexity AI, a rising AI-powered web search startup.
These talks are just getting started. Apple’s M&A chief and AI execs are leading discussions. No deal is set yet.
Perplexity’s team says they don’t know of any talks happening.
If Apple goes for it, this will be their biggest buy ever. Perplexity’s current valuation is $14 billion. Plus, Samsung is already in advanced talks to use Perplexity’s tech in its own products.
That could complicate things for Apple.
Apple could be betting big on Perplexity to boost its AI and search game. But it has hurdles ahead.
