Google just dropped a new guide on mastering AI-first search. The company laid out 12 clear, actionable tips for brands to create standout content and optimize for AI agents.
The focus? Getting ready for the “AI Mode era” where search happens everywhere—across devices and platforms.
The guide highlights the need to build content that performs well in AI-driven results. Google urges marketers to: 
- Make content agent-friendly
- Use structured data smartly
- Focus on clear, concise answers
- Prioritize trustworthiness and expertise
The company stresses adapting strategies to meet evolving AI-powered search tools.
Here’s a quick look at their advice in action:
This release follows Google’s broader push to dominate the AI search space and guide brands through the shifting SEO landscape.
No official word yet on new tools, but the guide signals Google is gearing up for an AI-driven search revolution. Brands ignoring AI optimization risk falling behind fast.
