Apple is pushing deeper into AI apps after WWDC 2024.
Tony Wang, Portfolio Manager at T. Rowe Price Science & Tech Fund, discussed Apple’s AI moves live with Romaine Bostick and Alix Steel.
Wang highlighted the company’s rapid rollout of AI features in iOS and macOS. He noted how Apple is integrating on-device AI for privacy and speed. 
The discussion zoomed in on how Apple is blending AI into apps like Photos, Messages, and Safari. The company aims to compete with rivals leaning heavily on cloud-based AI.
Wang sees Apple’s approach as strategic — enhancing existing apps rather than launching a separate AI brand.
The launch follows Apple’s WWDC keynote, where AI integration stole some spotlight from hardware announcements.
Apple watchers are now monitoring reactions from developers and users as AI-centric updates roll out later this year.
Tony Wang spoke with Bloomberg about this on camera at the event:
"Apple has a measured AI rollout strategy.
We’re seeing more smart features embedded directly within core apps.
They’re emphasizing user privacy while also catching up on AI capabilities against Microsoft and Google."
Apple’s AI push means the company isn’t just watching the AI race—it’s starting to sprint.
