Uber Freight is rolling out a new suite of AI features aimed at shippers, including its recently expanded Insights AI. This launch comes as businesses scramble to handle vast amounts of logistics data.
Colgate-Palmolive’s chief supply chain officer, Luciano Sieber, testified to the effectiveness of Insights AI, which utilizes advanced AI to tackle data management challenges that arose during the pandemic. Colgate-Palmolive was among the first to adopt this tool, leading to improved operational efficiency in managing thousands of carriers.
The launch follows Uber Freight’s transformation from a straightforward brokerage model, initiated in 2017, to a comprehensive service provider. "Supply chain is inherently a data-rich problem,” said Uber Freight founder Lior Ron. 
Key updates from this launch include:
- Over 30 AI agents designed for various logistics tasks throughout the freight lifecycle.
- Enhanced accuracy of Insights AI, now claiming a 98% accuracy rate in data retrieval and analysis.
Uber Freight faces competition; startups and companies like Flexport are also jumping into AI-driven logistics. However, the scale of Uber Freight’s existing relationships with shippers could give it a competitive edge.
Sieber details how the tool has helped identify under-performing carriers quickly, drastically cutting down analysis time.
"What do you want to know?" said Ron.
This interactive capability allows customers immediate insights versus waiting for traditional reports.
In conclusion, as businesses look to cut logistics costs, powered AI tools like those from Uber Freight could be game-changers.
